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Guillermo Martínez

Guillermo Martínez

Attack - Centre-Forward  at UNAM Pumas
Age31
CitizenshipMexico
Height1.91 m
Footleft
BornMarch 15, 1995
at UNAM Pumas 874 days · joined 2024-01-01
👕200+ Apps 100+ Goals
Market value €2.00m
Rating · 25/26 4.8 Average
Centre-Forward Attack

Career snapshot

12
clubs played for
11/12
debut season
0.38
goals / match
Puebla FC
top club · 91 apps

Position rank · 25/26

#359
goals rank
#436
assists rank
157
season goals
14
season assists

Among 573 Attack - Centre-Forwards · ≥200 mins

Career highs

€3.00m
peak value · 2023
€3.72m
top transfer fee · 23/24
18
best season · 23/24
18 / 6
int'l caps / goals
415Appearances
157Goals
14Assists
81Yellow cards
3Red cards
84Full matches (90′)
Full nameGuillermo Martínez
Name in home countryGuillermo Martínez Ayala
Date of birth1995-03-15 (31 yrs)
Place of birthCelaya, Mexico
CitizenshipMexico
PositionAttack - Centre-Forward (main: Attack)
Footleft
Height191.00 m
Current clubUNAM Pumas
Joined2024-01-01
Contract expires2026-12-31
AgentPitZGroup
Jul 2025
2025 — UNAM Pumas
3 matches · 0 G · 0 A · across 1 competition
Jul 2025
25/26 — UNAM Pumas
7 matches · 1 G · 0 A · across 1 competition
Jul 2024
2024 — UNAM Pumas
4 matches · 1 G · 0 A · across 1 competition
Jul 2024
24/25 — UNAM Pumas
37 matches · 14 G · 2 A · across 5 competitions
Jan 2024
Transfer: Puebla FC → UNAM Pumas
23/24 · Transfer · €3.72m
Jul 2023
2023 — Puebla FC
2 matches · 0 G · 0 A · across 1 competition
Jul 2023
23/24 — Puebla FC, UNAM Pumas
38 matches · 18 G · 1 A · across 4 competitions
Jul 2022
22/23 — Puebla FC, Puebla FC U20
25 matches · 11 G · 2 A · across 5 competitions
Jul 2022
Transfer: Cancún FC → Puebla FC
22/23 · Transfer
Jun 2022
Transfer: Puebla FC → Cancún FC
21/22 · Return from loan
Jul 2021
21/22 — Puebla FC
38 matches · 5 G · 1 A · across 4 competitions
Jan 2021
Transfer: Cancún FC → Puebla FC
20/21 · Loan
Dec 2020
Transfer: Celaya → Cancún FC
20/21 · Return from loan
Jul 2020
Transfer: Cancún FC → Celaya
20/21 · Loan
Jul 2020
20/21 — Celaya FC, Puebla FC, Puebla FC U20
31 matches · 12 G · 3 A · across 5 competitions
Jul 2020
Transfer: Cafetaleros → Cancún FC
20/21 · Transfer
Jul 2019
19/20 — Cafetaleros de Chiapas (- 2024)
22 matches · 5 G · 0 A · across 3 competitions
Jul 2019
Transfer: Min. Zacatecas → Cafetaleros
19/20 · Transfer
Jul 2018
18/19 — Mineros de Zacatecas
38 matches · 16 G · 1 A · across 6 competitions
Jul 2017
17/18 — Mineros de Zacatecas
33 matches · 17 G · 2 A · across 6 competitions
Jul 2017
Transfer: CF Pachuca U20 → Min. Zacatecas
17/18 · Transfer
Jun 2017
Transfer: Chivas → CF Pachuca U20
16/17 · Return from loan
Jan 2017
Transfer: CF Pachuca U20 → Chivas
16/17 · Loan
Dec 2016
Transfer: Coras de Tepic → CF Pachuca U20
16/17 · Return from loan
Jul 2016
16/17 — Coras del Deportivo Tepic FC, Deportivo Guadalajara, Deportivo Guadalajara U20
36 matches · 11 G · 2 A · across 6 competitions
Jul 2016
Transfer: CF Pachuca U20 → Coras de Tepic
16/17 · Loan
Jun 2016
Transfer: Lobos BUAP → CF Pachuca U20
15/16 · Return from loan
Jan 2016
Transfer: CF Pachuca U20 → Lobos BUAP
15/16 · Loan
Jul 2015
15/16 — Lobos BUAP (- 2019), CF Pachuca, CF Pachuca U20
38 matches · 16 G · 0 A · across 5 competitions
Jul 2014
14/15 — CF Pachuca, CF Pachuca U20
28 matches · 17 G · 0 A · across 5 competitions
Jul 2013
13/14 — CF Pachuca, CF Pachuca U20
31 matches · 13 G · 0 A · across 5 competitions
Jul 2013
Transfer: CF Pachuca U17 → CF Pachuca U20
13/14 · Transfer
Jul 2012
12/13 — CF Pachuca, CF Pachuca U20
1 matches · 0 G · 0 A · across 2 competitions
Jul 2011
11/12 — CF Pachuca U20
3 matches · 0 G · 0 A · across 2 competitions
Jan 1970
Peak market value: €3.00m
Highest valuation recorded in dataset

Percentile rank vs 49 other Attack - Centre-Forwards with ≥500 minutes in 25/26. Higher = better (except cards, where lower = better — inverted automatically).

Goals1 total · 0.15/90
14
Assists0 total · 0.00/90
0
G+A1 total · 0.15/90
8
Yellow cards2 total · 0.31/90
22
7,529 min
Minutes played by club
UNAM Pumas 23.1%
Puebla FC 14.2%
Puebla FC U20 2.0%
Celaya FC 4.6%
Cafetaleros de Chiapas (- 2024) 6.0%
Mineros de Zacatecas 20.2%
Deportivo Guadalajara 0.0%
Deportivo Guadalajara U20 3.1%
Coras del Deportivo Tepic FC 2.4%
CF Pachuca 3.3%
Lobos BUAP (- 2019) 6.3%
CF Pachuca U20 14.9%
ClubSeasonsFirstLastMatchesGoalsAssistsMinutes
UNAM Pumas 5 2024 25/26 71 23 2 1,737
Puebla FC 5 20/21 23/24 91 23 5 1,067
Puebla FC U20 2 20/21 22/23 7 8 0 151
Celaya FC 1 20/21 20/21 16 8 2 350
Cafetaleros de Chiapas (- 2024) 1 19/20 19/20 22 5 0 450
Mineros de Zacatecas 2 17/18 18/19 71 33 3 1,522
Deportivo Guadalajara 1 16/17 16/17 8 0 0 0
Deportivo Guadalajara U20 1 16/17 16/17 9 3 0 234
Coras del Deportivo Tepic FC 1 16/17 16/17 19 8 2 180
CF Pachuca 4 12/13 15/16 19 3 0 245
Lobos BUAP (- 2019) 1 15/16 15/16 20 5 0 473
CF Pachuca U20 5 11/12 15/16 62 38 0 1,120

Career trajectory — goals, assists & market value

5€750K10€1.5M14€2.3M19€3M13/14 — 13 goals (CF Pachuca U20)1313/1414/15 — 17 goals (CF Pachuca U20)1714/1515/16 — 16 goals (Lobos BUAP (- 2019))1615/1616/17 — 11 goals (Deportivo Guadalajara U20)16/17 — 2 assists1316/1717/18 — 17 goals (Mineros de Zacatecas)17/18 — 2 assists1917/1818/19 — 16 goals (Mineros de Zacatecas)18/19 — 1 assists1718/1919/20 — 5 goals (Cafetaleros de Chiapas (- 2024))519/2020/21 — 12 goals (Celaya FC)20/21 — 3 assists1520/212024 — 1 goals (UNAM Pumas)1202421/22 — 5 goals (Puebla FC)21/22 — 1 assists621/2222/23 — 11 goals (Puebla FC)22/23 — 2 assists1322/2323/24 — 18 goals (UNAM Pumas)23/24 — 1 assists1923/2424/25 — 14 goals (UNAM Pumas)24/25 — 2 assists1624/2525/26 — 1 goals (UNAM Pumas)125/2614/15 — €75K15/16 — €300K16/17 — €300K17/18 — €300K18/19 — €800K20/21 — €700K21/22 — €700K22/23 — €800K23/24 — €3M24/25 — €3M25/26 — €2.3MGoalsAssistsMarket value

Goals by season

11/12: 0011/1212/13: 0012/1313/14: 131313/1414/15: 171714/1515/16: 161615/1616/17: 111116/1717/18: 171717/1818/19: 161618/1919/20: 5519/2020/21: 121220/212023: 0020232024: 1120242025: 00202521/22: 5521/2222/23: 111122/2323/24: 181823/2424/25: 141424/2525/26: 1125/26

Assists by season

11/12: 0011/1212/13: 0012/1313/14: 0013/1414/15: 0014/1515/16: 0015/1616/17: 2216/1717/18: 2217/1818/19: 1118/1919/20: 0019/2020/21: 3320/212023: 0020232024: 0020242025: 00202521/22: 1121/2222/23: 2222/2323/24: 1123/2424/25: 2224/2525/26: 0025/26
SeasonCompetitionClubMatchesGoalsAssistsYCRCMinutes
25/26 Liga MX Apertura UNAM Pumas 7 1 0 2 0 588
24/25 CONCACAF CC UNAM Pumas 5 3 0 1 0 102
24/25 Liga MX Apertura UNAM Pumas 17 4 1 2 0 236
24/25 Liga MX Clausura UNAM Pumas 12 4 1 4 0 182
24/25 Liguilla Apertura UNAM Pumas 2 2 0 2 0 58
24/25 Liguilla Clausura UNAM Pumas 1 1 0 0 1 35
23/24 Liga MX Apertura Puebla FC 16 10 1 6 0 135
23/24 Liga MX Clausura UNAM Pumas 17 6 0 3 0 192
23/24 Liguilla Apertura Puebla FC 2 1 0 0 0 180
23/24 Liguilla Clausura UNAM Pumas 3 1 0 2 0 142
22/23 Liga MX Apertura Puebla FC 4 0 0 0 0 0
22/23 Liga MX Clausura Puebla FC 14 6 2 2 0 90
22/23 Liga MX Sub-20 Apertura Puebla FC U20 3 5 0 1 0 35
22/23 Liguilla Apertura Puebla FC 3 0 0 1 0 0
22/23 Liguilla Clausura Puebla FC 1 0 0 1 0 0
21/22 Liga MX Apertura Puebla FC 16 3 1 2 0 219
21/22 Liga MX Clausura Puebla FC 16 2 0 2 0 344
21/22 Liguilla Apertura Puebla FC 3 0 0 0 0 0
21/22 Liguilla Clausura Puebla FC 3 0 0 0 0 0
2025 Leagues Cup UNAM Pumas 3 0 0 1 0 0
2024 Leagues Cup UNAM Pumas 4 1 0 0 0 202
2023 Leagues Cup Puebla FC 2 0 0 0 0 0
20/21 Liga Expansión MX Ap. Celaya FC 14 7 2 3 0 177
20/21 Liga MX Clausura Puebla FC 10 1 1 0 0 99
20/21 Liga MX Sub-20 Clausura Puebla FC U20 4 3 0 0 0 116
20/21 Liguilla Clausura Puebla FC 1 0 0 0 0 0
20/21 Liguilla de Expansión Apertura Celaya FC 2 1 0 1 0 173
19/20 Ascenso MX Ap. Cafetaleros de Chiapas (- 2024) 12 4 0 0 0 219
19/20 Ascenso MX Cl. Cafetaleros de Chiapas (- 2024) 7 1 0 0 0 231
19/20 Copa MX Cafetaleros de Chiapas (- 2024) 3 0 0 0 0 0
18/19 Ascenso MX Ap. Mineros de Zacatecas 11 7 0 1 1 42
18/19 Ascenso MX Cl. Mineros de Zacatecas 13 5 0 3 0 174
18/19 Copa MX Apertura Mineros de Zacatecas 4 2 1 0 0 172
18/19 Copa MX Clausura Mineros de Zacatecas 5 1 0 0 0 414
18/19 Liguilla Asc. Ap Mineros de Zacatecas 1 0 0 0 0 0
18/19 Liguilla Asc. Cl Mineros de Zacatecas 4 1 0 0 0 304
17/18 Ascenso MX Ap. Mineros de Zacatecas 13 4 1 4 0 220
17/18 Ascenso MX Cl. Mineros de Zacatecas 14 11 0 3 0 89
17/18 Copa MX Apertura Mineros de Zacatecas 1 0 1 0 0 0
17/18 Copa MX Clausura Mineros de Zacatecas 1 1 0 0 1 49
17/18 Liguilla Asc. Ap Mineros de Zacatecas 2 1 0 0 0 58
17/18 Liguilla Asc. Cl Mineros de Zacatecas 2 0 0 1 0 0
16/17 Ascenso MX Ap. Coras del Deportivo Tepic FC 17 8 2 5 0 180
16/17 Copa MX Apertura Coras del Deportivo Tepic FC 2 0 0 0 0 0
16/17 Copa MX Clausura Deportivo Guadalajara 5 0 0 1 0 0
16/17 Liga MX Clausura Deportivo Guadalajara 2 0 0 0 0 0
16/17 Liga MX Sub-20 Clausura Deportivo Guadalajara U20 9 3 0 3 0 234
16/17 Liguilla Clausura Deportivo Guadalajara 1 0 0 0 0 0
15/16 Ascenso MX Cl. Lobos BUAP (- 2019) 15 3 0 0 0 391
15/16 Copa MX Apertura CF Pachuca 4 2 0 0 0 140
15/16 Copa MX Clausura Lobos BUAP (- 2019) 5 2 0 0 0 82
15/16 Liga MX Apertura CF Pachuca 6 0 0 0 0 0
15/16 Liga MX Sub-20 Apertura CF Pachuca U20 8 9 0 3 0 76
14/15 CONCACAF CL CF Pachuca 2 0 0 0 0 0
14/15 Liga MX Clausura CF Pachuca 2 0 0 1 0 0
14/15 Liga MX Sub-20 Apertura CF Pachuca U20 12 13 0 5 0 82
14/15 Liga MX Sub-20 Clausura CF Pachuca U20 9 3 0 3 0 186
14/15 Liguilla MX Sub-20 Apertura (- 24/25) CF Pachuca U20 3 1 0 2 0 269
13/14 Copa MX Apertura CF Pachuca 0 0 0 0 0 0
13/14 Copa MX Clausura CF Pachuca 4 1 0 1 0 105
13/14 Liga MX Sub-20 Apertura CF Pachuca U20 9 3 0 2 0 219
13/14 Liga MX Sub-20 Clausura CF Pachuca U20 12 5 0 2 0 161
13/14 Liguilla MX Sub-20 Clausura (- 24/25) CF Pachuca U20 6 4 0 4 0 127
12/13 Copa MX Clausura CF Pachuca 1 0 0 0 0 0
12/13 Liga MX Sub-20 Clausura CF Pachuca U20 0 0 0 0 0 0
11/12 Liga MX Sub-20 Apertura CF Pachuca U20 3 0 0 1 0 0
11/12 Liga MX Sub-20 Clausura CF Pachuca U20 0 0 0 0 0 0
SeasonDateFromToTypeMarket valueFee
13/14 2013-07-01 CF Pachuca U17 CF Pachuca U20 Transfer 0
15/16 2016-01-01 CF Pachuca U20 Lobos BUAP Loan 300000
15/16 2016-06-30 Lobos BUAP CF Pachuca U20 Return from loan 300000
16/17 2016-07-01 CF Pachuca U20 Coras de Tepic Loan 300000
16/17 2016-12-31 Coras de Tepic CF Pachuca U20 Return from loan 300000
16/17 2017-01-01 CF Pachuca U20 Chivas Loan 300000
16/17 2017-06-30 Chivas CF Pachuca U20 Return from loan 300000
17/18 2017-07-01 CF Pachuca U20 Min. Zacatecas Transfer 300000
19/20 2019-07-01 Min. Zacatecas Cafetaleros Transfer 800000
20/21 2020-07-01 Cafetaleros Cancún FC Transfer 650000
20/21 2020-07-15 Cancún FC Celaya Loan 650000
20/21 2020-12-31 Celaya Cancún FC Return from loan 700000
20/21 2021-01-01 Cancún FC Puebla FC Loan 700000
21/22 2022-06-30 Puebla FC Cancún FC Return from loan 800000
22/23 2022-07-01 Cancún FC Puebla FC Transfer 800000
23/24 2024-01-01 Puebla FC UNAM Pumas Transfer 3000000 €3.72m

No recorded injuries.

Current€2.30m
Peak€3.00m
Low€75k
Δ since start+€2.23m
€75k€806k€1.54m€2.27m€3.00m197019701970
DateValue
Jan 1, 1970 €2.30m
Jan 1, 1970 €2.00m
Jan 1, 1970 €2.80m
Jan 1, 1970 €2.80m
Jan 1, 1970 €3.00m
Jan 1, 1970 €3.00m
Jan 1, 1970 €700k
Jan 1, 1970 €1.00m
Jan 1, 1970 €900k
Jan 1, 1970 €700k
Jan 1, 1970 €800k
Jan 1, 1970 €700k
Jan 1, 1970 €700k
Jan 1, 1970 €700k
Jan 1, 1970 €650k
Jan 1, 1970 €700k
Jan 1, 1970 €800k
Jan 1, 1970 €300k
Jan 1, 1970 €300k
Jan 1, 1970 €300k
Jan 1, 1970 €75k
TeamShirtMatchesGoalsDebutAge at debutStatus
Team #26092 #9 10 4 former national player
Team #6303 #24 8 2 recent national player
TeammatePPG played withJoint goalsMinutes
Diego de Buen 1 2 0
Gustavo Ferrareis 1 0 0
Heriberto Aguayo 2 0 0
Sergio Flores 2 1 0
Piero Quispe 1 1 0
Israel Reyes 1 0 0
Daniel Álvarez 1 5 0
Lucas Maia 1 1 0
Maxi Araújo 1 0 0
Lisandro Magallán 2 0 0
Sergio Vergara 2 1 0
Robert Ergas 2 2 0
César Huerta 1 5 0
Julio González 2 0 0

Single-season peaks across competitions in this player's career.

Top goalscoring seasons

SeasonCompetitionClubGoalsMatches
14/15 Liga MX Sub-20 Apertura CF Pachuca U20 13 12
17/18 Ascenso MX Cl. Mineros de Zacatecas 11 14
23/24 Liga MX Apertura Puebla FC 10 16

Top assist seasons

SeasonCompetitionClubAssistsMatches
20/21 Liga Expansión MX Ap. Celaya FC 2 14
22/23 Liga MX Clausura Puebla FC 2 14
16/17 Ascenso MX Ap. Coras del Deportivo Tepic FC 2 17

Every loan spell across this player's career.

SeasonDateFromToTypeFeeValue at transfer
21/22 2022-06-30 Puebla FC Cancún FC Return from loan €800k
20/21 2021-01-01 Cancún FC Puebla FC Loan €700k
20/21 2020-12-31 Celaya Cancún FC Return from loan €700k
20/21 2020-07-15 Cancún FC Celaya Loan €650k
16/17 2017-06-30 Chivas CF Pachuca U20 Return from loan €300k
16/17 2017-01-01 CF Pachuca U20 Chivas Loan €300k
16/17 2016-12-31 Coras de Tepic CF Pachuca U20 Return from loan €300k
16/17 2016-07-01 CF Pachuca U20 Coras de Tepic Loan €300k
15/16 2016-06-30 Lobos BUAP CF Pachuca U20 Return from loan €300k
15/16 2016-01-01 CF Pachuca U20 Lobos BUAP Loan €300k

Teams faced most often by Guillermo Martínez's clubs during seasons he played in those competitions (team-level results, not personal head-to-head goals — see disclaimer above).

OpponentPWDLGFGAGDWin %
CF América 61 14 17 30 73 108 -35 23%
UANL Tigres 57 15 20 22 56 76 -20 26%
Santos Laguna 56 16 23 17 75 77 -2 29%
Club León 55 22 11 22 75 79 -4 40%
Pumas UNAM 52 14 19 19 63 73 -10 27%
CF Monterrey 52 15 13 24 63 72 -9 29%
Atlas Guadalajara 52 21 11 20 62 58 +4 40%
Deportivo Toluca 51 16 12 23 67 78 -11 31%
Gallos Blancos 50 21 14 15 60 50 +10 42%
Deportivo Guadalajara 50 18 15 17 72 69 +3 36%
Cruz Azul 49 14 16 19 51 62 -11 29%
Club Tijuana 48 22 9 17 84 70 +14 46%

Auto-detected milestones based on cumulative career totals.

Season / YearMilestoneDate
11/12 Senior debut season
13/14 First senior goal
16/17 Goal #50 (career)
20/21 Goal #100 (career)
24/25 Goal #150 (career)

Yellow / second-yellow / red cards per season. Only seasons with at least one card are shown.

SeasonMatchesMinsYC2nd YCRCCards / 90′
25/26 7 588 2 0 0 0.31
24/25 37 613 9 0 1 1.47
23/24 38 649 11 0 0 1.53
22/23 25 125 5 1 0 4.32
21/22 38 563 4 0 0 0.64
2025 3 0 1 0 0 0
20/21 31 565 4 0 0 0.64
18/19 38 1,106 4 0 1 0.41
17/18 33 416 8 0 1 1.95
16/17 36 414 9 0 0 1.96
15/16 38 689 3 0 0 0.39
14/15 28 537 11 0 0 1.84
13/14 31 612 9 0 0 1.32
11/12 3 0 1 0 0 0

Output by competition

Career goals and assists broken down by tournament.

Liga Expansión MX Ap.
67 apps
30 G
5 A
Liga MX Sub-20 Apertura
35 apps
30 G
0 A
Ascenso MX Cl.
49 apps
20 G
0 A
Liga MX Clausura
73 apps
19 G
4 A
Liga MX Apertura
66 apps
18 G
3 A
Liga MX Sub-20 Clausura
34 apps
14 G
0 A
Copa MX Clausura
21 apps
5 G
0 A
Copa MX Apertura
11 apps
4 G
2 A
Liguilla MX Sub-20 Clausura (- 24/25)
6 apps
4 G
0 A
CONCACAF CL
7 apps
3 G
0 A

Frequently asked about Guillermo Martínez

Who is Guillermo Martínez?

Guillermo Martínez is a Mexico professional footballer who plays as a centre-forward for UNAM Pumas.

How old is Guillermo Martínez?

Guillermo Martínez is 31 years old. He was born on March 15, 1995 in Celaya.

What position does Guillermo Martínez play?

Guillermo Martínez plays as a centre-forward (Attack - Centre-Forward).

What club does Guillermo Martínez play for?

Guillermo Martínez currently plays for UNAM Pumas.

How many career goals has Guillermo Martínez scored?

Across all senior club competitions in our dataset, Guillermo Martínez has scored 157 goals in 415 appearances.

What is Guillermo Martínez's market value?

Guillermo Martínez's most recent reported market value is €2.00m.