Guillermo Martínez
Career snapshot
Position rank · 25/26
Among 573 Attack - Centre-Forwards · ≥200 mins
Career highs
Born the same day
Shares 1995-03-15 · 6 players total
| Full name | Guillermo Martínez |
|---|---|
| Name in home country | Guillermo Martínez Ayala |
| Date of birth | 1995-03-15 (31 yrs) |
| Place of birth | Celaya, Mexico |
| Citizenship | Mexico |
| Position | Attack - Centre-Forward (main: Attack) |
| Foot | left |
| Height | 191.00 m |
| Current club | UNAM Pumas |
| Joined | 2024-01-01 |
| Contract expires | 2026-12-31 |
| Agent | PitZGroup |
Percentile rank vs 49 other Attack - Centre-Forwards with ≥500 minutes in 25/26. Higher = better (except cards, where lower = better — inverted automatically).
| Club | Seasons | First | Last | Matches | Goals | Assists | Minutes |
|---|---|---|---|---|---|---|---|
| UNAM Pumas | 5 | 2024 | 25/26 | 71 | 23 | 2 | 1,737 |
| Puebla FC | 5 | 20/21 | 23/24 | 91 | 23 | 5 | 1,067 |
| Puebla FC U20 | 2 | 20/21 | 22/23 | 7 | 8 | 0 | 151 |
| Celaya FC | 1 | 20/21 | 20/21 | 16 | 8 | 2 | 350 |
| Cafetaleros de Chiapas (- 2024) | 1 | 19/20 | 19/20 | 22 | 5 | 0 | 450 |
| Mineros de Zacatecas | 2 | 17/18 | 18/19 | 71 | 33 | 3 | 1,522 |
| Deportivo Guadalajara | 1 | 16/17 | 16/17 | 8 | 0 | 0 | 0 |
| Deportivo Guadalajara U20 | 1 | 16/17 | 16/17 | 9 | 3 | 0 | 234 |
| Coras del Deportivo Tepic FC | 1 | 16/17 | 16/17 | 19 | 8 | 2 | 180 |
| CF Pachuca | 4 | 12/13 | 15/16 | 19 | 3 | 0 | 245 |
| Lobos BUAP (- 2019) | 1 | 15/16 | 15/16 | 20 | 5 | 0 | 473 |
| CF Pachuca U20 | 5 | 11/12 | 15/16 | 62 | 38 | 0 | 1,120 |
Career trajectory — goals, assists & market value
Goals by season
Assists by season
| Season | Competition | Club | Matches | Goals | Assists | YC | RC | Minutes |
|---|---|---|---|---|---|---|---|---|
| 25/26 | Liga MX Apertura | UNAM Pumas | 7 | 1 | 0 | 2 | 0 | 588 |
| 24/25 | CONCACAF CC | UNAM Pumas | 5 | 3 | 0 | 1 | 0 | 102 |
| 24/25 | Liga MX Apertura | UNAM Pumas | 17 | 4 | 1 | 2 | 0 | 236 |
| 24/25 | Liga MX Clausura | UNAM Pumas | 12 | 4 | 1 | 4 | 0 | 182 |
| 24/25 | Liguilla Apertura | UNAM Pumas | 2 | 2 | 0 | 2 | 0 | 58 |
| 24/25 | Liguilla Clausura | UNAM Pumas | 1 | 1 | 0 | 0 | 1 | 35 |
| 23/24 | Liga MX Apertura | Puebla FC | 16 | 10 | 1 | 6 | 0 | 135 |
| 23/24 | Liga MX Clausura | UNAM Pumas | 17 | 6 | 0 | 3 | 0 | 192 |
| 23/24 | Liguilla Apertura | Puebla FC | 2 | 1 | 0 | 0 | 0 | 180 |
| 23/24 | Liguilla Clausura | UNAM Pumas | 3 | 1 | 0 | 2 | 0 | 142 |
| 22/23 | Liga MX Apertura | Puebla FC | 4 | 0 | 0 | 0 | 0 | 0 |
| 22/23 | Liga MX Clausura | Puebla FC | 14 | 6 | 2 | 2 | 0 | 90 |
| 22/23 | Liga MX Sub-20 Apertura | Puebla FC U20 | 3 | 5 | 0 | 1 | 0 | 35 |
| 22/23 | Liguilla Apertura | Puebla FC | 3 | 0 | 0 | 1 | 0 | 0 |
| 22/23 | Liguilla Clausura | Puebla FC | 1 | 0 | 0 | 1 | 0 | 0 |
| 21/22 | Liga MX Apertura | Puebla FC | 16 | 3 | 1 | 2 | 0 | 219 |
| 21/22 | Liga MX Clausura | Puebla FC | 16 | 2 | 0 | 2 | 0 | 344 |
| 21/22 | Liguilla Apertura | Puebla FC | 3 | 0 | 0 | 0 | 0 | 0 |
| 21/22 | Liguilla Clausura | Puebla FC | 3 | 0 | 0 | 0 | 0 | 0 |
| 2025 | Leagues Cup | UNAM Pumas | 3 | 0 | 0 | 1 | 0 | 0 |
| 2024 | Leagues Cup | UNAM Pumas | 4 | 1 | 0 | 0 | 0 | 202 |
| 2023 | Leagues Cup | Puebla FC | 2 | 0 | 0 | 0 | 0 | 0 |
| 20/21 | Liga Expansión MX Ap. | Celaya FC | 14 | 7 | 2 | 3 | 0 | 177 |
| 20/21 | Liga MX Clausura | Puebla FC | 10 | 1 | 1 | 0 | 0 | 99 |
| 20/21 | Liga MX Sub-20 Clausura | Puebla FC U20 | 4 | 3 | 0 | 0 | 0 | 116 |
| 20/21 | Liguilla Clausura | Puebla FC | 1 | 0 | 0 | 0 | 0 | 0 |
| 20/21 | Liguilla de Expansión Apertura | Celaya FC | 2 | 1 | 0 | 1 | 0 | 173 |
| 19/20 | Ascenso MX Ap. | Cafetaleros de Chiapas (- 2024) | 12 | 4 | 0 | 0 | 0 | 219 |
| 19/20 | Ascenso MX Cl. | Cafetaleros de Chiapas (- 2024) | 7 | 1 | 0 | 0 | 0 | 231 |
| 19/20 | Copa MX | Cafetaleros de Chiapas (- 2024) | 3 | 0 | 0 | 0 | 0 | 0 |
| 18/19 | Ascenso MX Ap. | Mineros de Zacatecas | 11 | 7 | 0 | 1 | 1 | 42 |
| 18/19 | Ascenso MX Cl. | Mineros de Zacatecas | 13 | 5 | 0 | 3 | 0 | 174 |
| 18/19 | Copa MX Apertura | Mineros de Zacatecas | 4 | 2 | 1 | 0 | 0 | 172 |
| 18/19 | Copa MX Clausura | Mineros de Zacatecas | 5 | 1 | 0 | 0 | 0 | 414 |
| 18/19 | Liguilla Asc. Ap | Mineros de Zacatecas | 1 | 0 | 0 | 0 | 0 | 0 |
| 18/19 | Liguilla Asc. Cl | Mineros de Zacatecas | 4 | 1 | 0 | 0 | 0 | 304 |
| 17/18 | Ascenso MX Ap. | Mineros de Zacatecas | 13 | 4 | 1 | 4 | 0 | 220 |
| 17/18 | Ascenso MX Cl. | Mineros de Zacatecas | 14 | 11 | 0 | 3 | 0 | 89 |
| 17/18 | Copa MX Apertura | Mineros de Zacatecas | 1 | 0 | 1 | 0 | 0 | 0 |
| 17/18 | Copa MX Clausura | Mineros de Zacatecas | 1 | 1 | 0 | 0 | 1 | 49 |
| 17/18 | Liguilla Asc. Ap | Mineros de Zacatecas | 2 | 1 | 0 | 0 | 0 | 58 |
| 17/18 | Liguilla Asc. Cl | Mineros de Zacatecas | 2 | 0 | 0 | 1 | 0 | 0 |
| 16/17 | Ascenso MX Ap. | Coras del Deportivo Tepic FC | 17 | 8 | 2 | 5 | 0 | 180 |
| 16/17 | Copa MX Apertura | Coras del Deportivo Tepic FC | 2 | 0 | 0 | 0 | 0 | 0 |
| 16/17 | Copa MX Clausura | Deportivo Guadalajara | 5 | 0 | 0 | 1 | 0 | 0 |
| 16/17 | Liga MX Clausura | Deportivo Guadalajara | 2 | 0 | 0 | 0 | 0 | 0 |
| 16/17 | Liga MX Sub-20 Clausura | Deportivo Guadalajara U20 | 9 | 3 | 0 | 3 | 0 | 234 |
| 16/17 | Liguilla Clausura | Deportivo Guadalajara | 1 | 0 | 0 | 0 | 0 | 0 |
| 15/16 | Ascenso MX Cl. | Lobos BUAP (- 2019) | 15 | 3 | 0 | 0 | 0 | 391 |
| 15/16 | Copa MX Apertura | CF Pachuca | 4 | 2 | 0 | 0 | 0 | 140 |
| 15/16 | Copa MX Clausura | Lobos BUAP (- 2019) | 5 | 2 | 0 | 0 | 0 | 82 |
| 15/16 | Liga MX Apertura | CF Pachuca | 6 | 0 | 0 | 0 | 0 | 0 |
| 15/16 | Liga MX Sub-20 Apertura | CF Pachuca U20 | 8 | 9 | 0 | 3 | 0 | 76 |
| 14/15 | CONCACAF CL | CF Pachuca | 2 | 0 | 0 | 0 | 0 | 0 |
| 14/15 | Liga MX Clausura | CF Pachuca | 2 | 0 | 0 | 1 | 0 | 0 |
| 14/15 | Liga MX Sub-20 Apertura | CF Pachuca U20 | 12 | 13 | 0 | 5 | 0 | 82 |
| 14/15 | Liga MX Sub-20 Clausura | CF Pachuca U20 | 9 | 3 | 0 | 3 | 0 | 186 |
| 14/15 | Liguilla MX Sub-20 Apertura (- 24/25) | CF Pachuca U20 | 3 | 1 | 0 | 2 | 0 | 269 |
| 13/14 | Copa MX Apertura | CF Pachuca | 0 | 0 | 0 | 0 | 0 | 0 |
| 13/14 | Copa MX Clausura | CF Pachuca | 4 | 1 | 0 | 1 | 0 | 105 |
| 13/14 | Liga MX Sub-20 Apertura | CF Pachuca U20 | 9 | 3 | 0 | 2 | 0 | 219 |
| 13/14 | Liga MX Sub-20 Clausura | CF Pachuca U20 | 12 | 5 | 0 | 2 | 0 | 161 |
| 13/14 | Liguilla MX Sub-20 Clausura (- 24/25) | CF Pachuca U20 | 6 | 4 | 0 | 4 | 0 | 127 |
| 12/13 | Copa MX Clausura | CF Pachuca | 1 | 0 | 0 | 0 | 0 | 0 |
| 12/13 | Liga MX Sub-20 Clausura | CF Pachuca U20 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11/12 | Liga MX Sub-20 Apertura | CF Pachuca U20 | 3 | 0 | 0 | 1 | 0 | 0 |
| 11/12 | Liga MX Sub-20 Clausura | CF Pachuca U20 | 0 | 0 | 0 | 0 | 0 | 0 |
| Season | Date | From | To | Type | Market value | Fee |
|---|---|---|---|---|---|---|
| 13/14 | 2013-07-01 | CF Pachuca U17 | CF Pachuca U20 | Transfer | 0 | — |
| 15/16 | 2016-01-01 | CF Pachuca U20 | Lobos BUAP | Loan | 300000 | — |
| 15/16 | 2016-06-30 | Lobos BUAP | CF Pachuca U20 | Return from loan | 300000 | — |
| 16/17 | 2016-07-01 | CF Pachuca U20 | Coras de Tepic | Loan | 300000 | — |
| 16/17 | 2016-12-31 | Coras de Tepic | CF Pachuca U20 | Return from loan | 300000 | — |
| 16/17 | 2017-01-01 | CF Pachuca U20 | Chivas | Loan | 300000 | — |
| 16/17 | 2017-06-30 | Chivas | CF Pachuca U20 | Return from loan | 300000 | — |
| 17/18 | 2017-07-01 | CF Pachuca U20 | Min. Zacatecas | Transfer | 300000 | — |
| 19/20 | 2019-07-01 | Min. Zacatecas | Cafetaleros | Transfer | 800000 | — |
| 20/21 | 2020-07-01 | Cafetaleros | Cancún FC | Transfer | 650000 | — |
| 20/21 | 2020-07-15 | Cancún FC | Celaya | Loan | 650000 | — |
| 20/21 | 2020-12-31 | Celaya | Cancún FC | Return from loan | 700000 | — |
| 20/21 | 2021-01-01 | Cancún FC | Puebla FC | Loan | 700000 | — |
| 21/22 | 2022-06-30 | Puebla FC | Cancún FC | Return from loan | 800000 | — |
| 22/23 | 2022-07-01 | Cancún FC | Puebla FC | Transfer | 800000 | — |
| 23/24 | 2024-01-01 | Puebla FC | UNAM Pumas | Transfer | 3000000 | €3.72m |
No recorded injuries.
| Date | Value |
|---|---|
| Jan 1, 1970 | €2.30m |
| Jan 1, 1970 | €2.00m |
| Jan 1, 1970 | €2.80m |
| Jan 1, 1970 | €2.80m |
| Jan 1, 1970 | €3.00m |
| Jan 1, 1970 | €3.00m |
| Jan 1, 1970 | €700k |
| Jan 1, 1970 | €1.00m |
| Jan 1, 1970 | €900k |
| Jan 1, 1970 | €700k |
| Jan 1, 1970 | €800k |
| Jan 1, 1970 | €700k |
| Jan 1, 1970 | €700k |
| Jan 1, 1970 | €700k |
| Jan 1, 1970 | €650k |
| Jan 1, 1970 | €700k |
| Jan 1, 1970 | €800k |
| Jan 1, 1970 | €300k |
| Jan 1, 1970 | €300k |
| Jan 1, 1970 | €300k |
| Jan 1, 1970 | €75k |
| Team | Shirt | Matches | Goals | Debut | Age at debut | Status |
|---|---|---|---|---|---|---|
| Team #26092 | #9 | 10 | 4 | — | — | former national player |
| Team #6303 | #24 | 8 | 2 | — | — | recent national player |
| Teammate | PPG played with | Joint goals | Minutes |
|---|---|---|---|
| Diego de Buen | 1 | 2 | 0 |
| Gustavo Ferrareis | 1 | 0 | 0 |
| Heriberto Aguayo | 2 | 0 | 0 |
| Sergio Flores | 2 | 1 | 0 |
| Piero Quispe | 1 | 1 | 0 |
| Israel Reyes | 1 | 0 | 0 |
| Daniel Álvarez | 1 | 5 | 0 |
| Lucas Maia | 1 | 1 | 0 |
| Maxi Araújo | 1 | 0 | 0 |
| Lisandro Magallán | 2 | 0 | 0 |
| Sergio Vergara | 2 | 1 | 0 |
| Robert Ergas | 2 | 2 | 0 |
| César Huerta | 1 | 5 | 0 |
| Julio González | 2 | 0 | 0 |
Single-season peaks across competitions in this player's career.
Top goalscoring seasons
| Season | Competition | Club | Goals | Matches |
|---|---|---|---|---|
| 14/15 | Liga MX Sub-20 Apertura | CF Pachuca U20 | 13 | 12 |
| 17/18 | Ascenso MX Cl. | Mineros de Zacatecas | 11 | 14 |
| 23/24 | Liga MX Apertura | Puebla FC | 10 | 16 |
Top assist seasons
| Season | Competition | Club | Assists | Matches |
|---|---|---|---|---|
| 20/21 | Liga Expansión MX Ap. | Celaya FC | 2 | 14 |
| 22/23 | Liga MX Clausura | Puebla FC | 2 | 14 |
| 16/17 | Ascenso MX Ap. | Coras del Deportivo Tepic FC | 2 | 17 |
Every loan spell across this player's career.
| Season | Date | From | To | Type | Fee | Value at transfer |
|---|---|---|---|---|---|---|
| 21/22 | 2022-06-30 | Puebla FC | Cancún FC | Return from loan | — | €800k |
| 20/21 | 2021-01-01 | Cancún FC | Puebla FC | Loan | — | €700k |
| 20/21 | 2020-12-31 | Celaya | Cancún FC | Return from loan | — | €700k |
| 20/21 | 2020-07-15 | Cancún FC | Celaya | Loan | — | €650k |
| 16/17 | 2017-06-30 | Chivas | CF Pachuca U20 | Return from loan | — | €300k |
| 16/17 | 2017-01-01 | CF Pachuca U20 | Chivas | Loan | — | €300k |
| 16/17 | 2016-12-31 | Coras de Tepic | CF Pachuca U20 | Return from loan | — | €300k |
| 16/17 | 2016-07-01 | CF Pachuca U20 | Coras de Tepic | Loan | — | €300k |
| 15/16 | 2016-06-30 | Lobos BUAP | CF Pachuca U20 | Return from loan | — | €300k |
| 15/16 | 2016-01-01 | CF Pachuca U20 | Lobos BUAP | Loan | — | €300k |
Teams faced most often by Guillermo Martínez's clubs during seasons he played in those competitions (team-level results, not personal head-to-head goals — see disclaimer above).
| Opponent | P | W | D | L | GF | GA | GD | Win % |
|---|---|---|---|---|---|---|---|---|
| CF América | 61 | 14 | 17 | 30 | 73 | 108 | -35 | 23% |
| UANL Tigres | 57 | 15 | 20 | 22 | 56 | 76 | -20 | 26% |
| Santos Laguna | 56 | 16 | 23 | 17 | 75 | 77 | -2 | 29% |
| Club León | 55 | 22 | 11 | 22 | 75 | 79 | -4 | 40% |
| Pumas UNAM | 52 | 14 | 19 | 19 | 63 | 73 | -10 | 27% |
| CF Monterrey | 52 | 15 | 13 | 24 | 63 | 72 | -9 | 29% |
| Atlas Guadalajara | 52 | 21 | 11 | 20 | 62 | 58 | +4 | 40% |
| Deportivo Toluca | 51 | 16 | 12 | 23 | 67 | 78 | -11 | 31% |
| Gallos Blancos | 50 | 21 | 14 | 15 | 60 | 50 | +10 | 42% |
| Deportivo Guadalajara | 50 | 18 | 15 | 17 | 72 | 69 | +3 | 36% |
| Cruz Azul | 49 | 14 | 16 | 19 | 51 | 62 | -11 | 29% |
| Club Tijuana | 48 | 22 | 9 | 17 | 84 | 70 | +14 | 46% |
Auto-detected milestones based on cumulative career totals.
| Season / Year | Milestone | Date |
|---|---|---|
| 11/12 | Senior debut season | |
| 13/14 | First senior goal | |
| 16/17 | Goal #50 (career) | |
| 20/21 | Goal #100 (career) | |
| 24/25 | Goal #150 (career) |
Yellow / second-yellow / red cards per season. Only seasons with at least one card are shown.
| Season | Matches | Mins | YC | 2nd YC | RC | Cards / 90′ |
|---|---|---|---|---|---|---|
| 25/26 | 7 | 588 | 2 | 0 | 0 | 0.31 |
| 24/25 | 37 | 613 | 9 | 0 | 1 | 1.47 |
| 23/24 | 38 | 649 | 11 | 0 | 0 | 1.53 |
| 22/23 | 25 | 125 | 5 | 1 | 0 | 4.32 |
| 21/22 | 38 | 563 | 4 | 0 | 0 | 0.64 |
| 2025 | 3 | 0 | 1 | 0 | 0 | 0 |
| 20/21 | 31 | 565 | 4 | 0 | 0 | 0.64 |
| 18/19 | 38 | 1,106 | 4 | 0 | 1 | 0.41 |
| 17/18 | 33 | 416 | 8 | 0 | 1 | 1.95 |
| 16/17 | 36 | 414 | 9 | 0 | 0 | 1.96 |
| 15/16 | 38 | 689 | 3 | 0 | 0 | 0.39 |
| 14/15 | 28 | 537 | 11 | 0 | 0 | 1.84 |
| 13/14 | 31 | 612 | 9 | 0 | 0 | 1.32 |
| 11/12 | 3 | 0 | 1 | 0 | 0 | 0 |
Output by competition
Career goals and assists broken down by tournament.
More on Guillermo Martínez
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Frequently asked about Guillermo Martínez
Who is Guillermo Martínez?
Guillermo Martínez is a Mexico professional footballer who plays as a centre-forward for UNAM Pumas.
How old is Guillermo Martínez?
Guillermo Martínez is 31 years old. He was born on March 15, 1995 in Celaya.
What position does Guillermo Martínez play?
Guillermo Martínez plays as a centre-forward (Attack - Centre-Forward).
What club does Guillermo Martínez play for?
Guillermo Martínez currently plays for UNAM Pumas.
How many career goals has Guillermo Martínez scored?
Across all senior club competitions in our dataset, Guillermo Martínez has scored 157 goals in 415 appearances.
What is Guillermo Martínez's market value?
Guillermo Martínez's most recent reported market value is €2.00m.
Mexico